Giving to a great cause has never been easier!
Coldwater Creek unveils Try It On for the Cure™
to benefit Susan G. Komen for the Cure

Try on great clothes, help a great cause.

That’s the simple idea behind national women’s apparel retailer Coldwater Creek’s new fundraising program, Try It On for the Cure™, which benefits Susan G. Komen for the Cure and their vision of a world without breast cancer.

Try It On for the Cure™ is easy: For each shopper who tries on clothes in the Coldwater Creek retail store dressing room at The Woodlands Mall during the week of Friday, February 23 through Thursday, March 1, Coldwater Creek will donate $1 to the Komen Affiliate in Houston. No purchase is necessary.

Forty-four Coldwater Creek stores across the South will be the first to participate in Try It On for the Cure™, and the company will contribute up to a combined $50,000 during the one-week event, based on the number of dressing room visits.

“It’s such a simple, fun way to involve our shoppers with Komen,” said Ann Johnson, the Komen Projects Manager at Coldwater Creek. “We do the giving – shoppers just have to try something on. We love the simple idea behind this program, and we love having another avenue for helping this amazing cause.”

Coldwater Creek is a third-year National Sponsor of the Susan G. Komen Race for the Cure® Series and assists Komen through in-store fashion events and sales of In Pink gift cards, where 10% of the purchase price is donated to Komen. The gift cards are available in stores, online at coldwatercreek.com, or by calling 1-800-262-0040.

The Woodlands Mall is located at I-45 north at Lake Woodlands Drive. For directions, call 281.363.3409 or visit www.thewoodlandsmall.com.
 
Susan G. Komen for the Cure was established in 1982 by Nancy Brinker to honor the memory of her sister, Susan G. Komen, who died from breast cancer at the age of 36. Today, the Foundation is an international organization with a network of more than 75,000 volunteers working through local Affiliates and events like the Komen Race for the Cure® to eradicate breast cancer as a life-threatening disease. A global leader in the fight against breast cancer, the Foundation fulfills its mission through support of innovative breast cancer research grants, meritorious awards and educational, scientific and community outreach programs around the world. For more information, visit www.komen.org.

About The Woodlands Mall. The Woodlands Mall is owned and managed by General Growth Properties, Inc., the second largest U.S.-based publicly traded Real Estate Investment Trust (REIT). General Growth currently has an ownership interest in or management responsibility for a portfolio of more than 200 shopping malls in 44 states, as well as ownership in planned community developments and commercial office buildings. The portfolio totals approximately 200 million square feet of retail space and includes more than 24,000 retail stores nationwide. General Growth Properties, Inc. is listed on the New York Stock Exchange under the symbol GGP. For more information, please visit the Company Web site at http://www.generalgrowth.com.