The Woodlands Mall Goes Red To Promote The Heart Truth In February
Red Dress pin sale and events to focus on women’s heart disease awareness
THE WOODLANDS, Texas. January 17, 2006. – Beginning Friday, February 3 with National Wear Red Day, The Woodlands Mall will launch The Heart Truth, a month-long campaign designed to heighten the awareness of women’s heart disease and spread the word that heart disease, as the leading cause of death of women in the United States, is a women’s issue.
The Heart Truth is a nationwide partnership between the National Heart, Lung & Blood Institute (NHLBI) and The Woodlands Mall’s parent company, General Growth Properties (GGP).
“The Heart Truth is a wonderful way to raise women’s awareness about heart disease,” said Wendy Ellis, senior marketing manager for The Woodlands Mall. “The campaign reminds all of us to stop and take an inventory of our health and watch for the risk factors. During the month of February, we will have thousands of women shoppers here at The Woodlands Mall, so it’s a natural place to begin to spread the word.”
Throughout February, while supplies last, The Woodlands Mall will give away pins with the Red Dress, which is the national symbol heart disease awareness. The pins will be available at Customer Service in Center Court. More than 160 GGP malls across the nation will participate in the Red Dress pin promotion.
Additionally, on Friday, February 3, The Woodlands Mall’s management team is encouraging staff, retailers and customers to take part in National Wear Red Day and wear something red. Wearing of the red is designed to remind everyone to unite in the movement to spread information about heart disease’s impact on women.
The shopping center will also display a balloon sculpture and educational collateral to serve as reminders of the importance of focusing on heart disease.
For more information, stop by Customer Service, visit www.thewoodlandsmall.com or call 281.363.3363.
About The Woodlands Mall
THE WOODLANDS MALL is owned and managed by General Growth Properties, Inc., the second largest U.S.-based publicly traded Real Estate Investment Trust (REIT). General Growth currently has ownership interest and management responsibility for a portfolio of 210 regional shopping malls in 44 states, as well as ownership in planned community developments and commercial office buildings. The Company portfolio totals approximately 200 million square feet of retail space and includes more than 24,000 retail stores nationwide. General Growth Properties, Inc. is listed on the New York Stock Exchange under the symbol GGP. For more information, please visit the Company Web site at http://www.generalgrowth.com.