In the Spotlight: The Woodlands Mall Presents Fashions for Prom 2006

March 20, 2006

In the Spotlight: The Woodlands Mall Presents Fashions for Prom 2006

THE WOODLANDS, Texas. March 20, 2006 – It’s spring, and at high schools all around the city, high school seniors are talking about prom. And prom attire. Statistics show that the average teen will try on 33 dresses before she find the right one, so retailers throughout The Woodlands Mall are making sure the stores are filled with the fashions to help teens find that just-right look for the big night.

Here’s a look at some of the season’s most popular trends and dresses that fit the fashion:

Short dresses are in. While classic prom gowns are still popular, many of today’s girls are foregoing that gala gown and going short. There are still ribbons and bows, ruffles and flourishes, just the hemline has moved up.

Cache satin beaded slip dresses is an elegant option. In aqua or brown. $338.00
Ann Taylor goes for the sophisticated look with black floral pattern on white silk duponi. $148

Pastel colors make a statement. Soft and sweet colors assert their influence on the prom scene.

Cache fashions a swimmingly beautiful long gown in coral and sky blue. Beaded detailing. $258.00
At Aria Bridal & Formal Wear, she’s very pretty in a pink gown with side draped skirt. The beaded top fits perfectly thanks to the flattering tie back. $350.00
Cache’s pretty in pink combines short and pastel in a sequin tube with floaty mesh skirt and ribbon trim at the waist. $198.

Red-carpet ready. With all the style of Hollywood’s newest starlet, prom teens are looking for ultra-feminine dresses in shimmery fabrics. Important looks are the one-shoulder and the empire waist.

Cache does the red-carpet look in a halter dress with mesh and rhinestone trim. Choose aqua or lime. $218.00
Cache has a long slink of satin with a playful ribbon sash. In the season’s favorite taupe color. $198
Aria Bridal & Formal Wear has a starlet’s favorite gown with a beaded white top with spaghetti straps and a sweeping skirt of blue illusion net. $329.00
JCPenney gown details the waist with a strapless ombre sheen gown with shirred bodice and bustier neckline. Reg. $179.00, Sale $129.99
Beads and sequin shine just like the stars in this satin gown from JCPenney. Has shirred bodice, cut-a-way layer over crinolined organza skirt. Reg. $179.00, Sale $129.99

Serious prom dresses. Sweetness and light, dresses with serious prom attitudes are fit to be crowned queen of the evening.

At Aria Bridal & Formal Wear, a strapless gown makes an appearance in one of the season’s most glamorous looks. Turquoise gown feature a top with soft pastel flower beading on the bodice and a skirt with a soft tulle tier to add that special shimmer. $350.00
JCPenney features a slim column beaded v-neck dress that brings shine to the evening. Reg. $179.99, Sale $129.99
A classic look, Aria Bridal & Formal Wear’s strapless gown has a fitted bodice and a side-sweep skirt that’s delicately beaded. The asymmetrical drape is delicate and feminine over a sweep of soft tulle. $350.00
Understated drama in the softest shade of Caribbean blue. From Aria Bridal & Formal Wear, the gown has tiers of the softest tulle with a bodice that’s embroidered (or is it beaded) with flowers and accented with a chain of flowers hanging delicately at the waist. $350.00
From JCPenney, a prom gown embellished with embroidered neck and lattice back lacing for a perfect fit. Reg. $179.99, Sale $129.99

Retro looks. Girls of 2006 are channeling the girls of decades gone-by, bringing back looks with that fifties’ flounce and the eighties' sweetness.

From JCPenney, a vintage-look gown with beads that grace the sweetheart neck of this strapless design. Princess seams, asymmetrical tier over full skirt. Reg. $179.99, Sale $129.99

Shines on the accessories, too. When it comes to accessories, shoes and purses are shiny and fun.

Aldo has a classic prom sandal with gold and silver strappings set on a great stiletto heel. $79.99

For a directory of retailers at The Woodlands Mall, stop by Customer Service Center, call 281.363.3409 or visit www.thewoodlandsmall.com.

About The Woodlands Mall

The Woodlands Mall is owned by General Growth Properties, Inc., the second largest U.S.-based publicly traded Real Estate Investment Trust (REIT). General Growth currently has an ownership interest in or management responsibility for a portfolio of more than 200 regional shopping malls in 44 states, as well as ownership in planned community developments and commercial office buildings. The portfolio totals approximately 200 million square feet of retail space and includes over 24,000 retailers nationwide. General Growth Properties, Inc. is listed on the New York Stock Exchange under the symbol GGP. For more information, please visit the company website at www.generalgrowth.com.

For more information:

For The Woodlands Mall, contact: For PR agency, contact:

Corne Garcia Sunny McKinnon

281.363.3363 713.666.9693 or 713.906.8736

corne.garcia@generalgrowth.com mckinnons@sbcglobal.net

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PROM STATS, from Women’s Wear Daily, Wednesday, June 29, 2005

Eighty-four percent of teens will spend $200 to $300 on their prom dresses.

The average teen will spend $50 to $200 on accessories, $30 to $75 on hair, $30 to $75 on makeup and $10 to $50 on nails.

Prom is a $4 billion dollar-per-year industry.

The average couple spends $1,300.

The average teen will try on 33 dresses before she finds the right one.

Fifty-six percent of teens will ask their parents for money to pay for prom.

Sixty-seven percent of teens will rent a limo for the prom.

The favorite accessory for 85 percent of teens this year was a date.

AOL Red Prom Poll/Promspot.com/Fairchild Bridal Group’s “Your Prom Reader Survey 2001”